Top 10 Easy Tactics to know
1. Approach keywords strategically
Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays the groundwork for an SEO campaign.
While keywords form the basis of an effective understanding of — and competition for — a target market, trying for a #1 search-engine ranking (or even for a top 10 spot) for your business niche’s top keyword is usually extremely difficult when you’re starting an SEO campaign in a field with competitors who have doing this for a while.
Instead, take a long-tail approach to keywords. Consistently publish as much amazing content as you can, which naturally will include keywords, and you’ll capture long-tail search traffic. This type of traffic tends to come from keywords you would probably never find during the research phase and that are often more targeted, resulting in better conversion rates.
2. Share Your Content On Social Media
More than two million blogs are posted each day. If you want to rank high in the search engines, then you need to get your content out into cyberspace. One of the best ways to do this is by building your brand visibility through social media.
Start sharing your content on Facebook, Twitter and Google Plus. Create a social media regimen that holds you accountable each week. The more places your website is featured, the more data Google with gather on it.
Your social media fans are probably not ready to purchase your products. Unlike search engine users, they aren’t looking for an immediate solution to their problem. However, they are always interested in rich content related to the topics that matter to them and the problems they are trying to solve.
3. Quality Versus amount Links
Links are still a determining factor in the search engine rankings. However, the days of creating thin content and “link blasting” are over.
Buying backlinks is fast, simple and relatively cheap, and there are many SEO agencies that can provide hundreds of links to your website. But proceed with caution, because this practice could lead to a penalty (and potentially ruin your brand) if the following applies:
You receive an oversized volume of links during a short time-frame.
The links aren’t relevant to the theme of your web site.
The linking websites have an occasional Domain Authority.
These days, the quality of your inbound links is what matters most. The link-building mindset change from “quantity” to “quality” can largely be attributed to Google’s web spam algorithm, Penguin, which was introduced in 2012 and was aimed at websites buying links (bad or good) strictly to boost their Google rankings.
4. Promote Your Content To “Earn” LinkMost novice marketers buy into this erroneous notion of “if you build it, they will come.” Unfortunately, this is seldom the case. If you want to enhance your brand awareness, then you need to heavily promote your content.
If you don’t have an inbound marketing strategy that will help you “earn” links, then it will be difficult to build a sustainable source of organic traffic. My first piece of advice is to figure out who your audience is (through polls, surveys and cold calls) and what problems or needs those prospects are looking to solve or fulfill.
Your content should directly address these needs, and you should create a social media content promotion regimen that gets your content out in front of your audience on a regular basis (which social media avenues you use will also depend on your audience).
5. Optimize Your web site For Mobile
The technology trends in our society have diversified your target audience. Your customers are no longer all sitting at their desk behind a personal computer to access the web.
Mobile has essentially taken over. Google has adapted to the behavior of its users, and therefore, so should you. The “Mobile Friendly Update” went into effect on April 21, 2015, which essentially leveled the playing field between mobile and PC users.
Google has stated that the majority of monthly searches in 10 countries (including the US) have come from mobile devices.
Here area unit 3 tips that you just will use to optimize your web site for mobile users:
Layout. Ensure that your pages, menus and posts are optimized for mobile.
Behaviors. Your landing pages and sales pages might require different strategies on mobile. Tools such as Crazy Egg will help assess the behaviors of mobile and desktop users.
Content. Is there a disparity in the content that mobile and desktop users want? Determine what format is generating the most traction with mobile visitors to your website.
6. Get got wind of on Webmaster Tools
One of the easiest things you can do is head over to Google Search Console and add your blog.
This is a service that Google provides that basically allows you to see your blog from their point of view – how it appears in the search results, what position, how many people click your links, etc.
This info is very valuable as a result of it removes lots of the guess work and offers you insights into however Google treats completely different aspects of your web log. Again, it takes alittle of your time to find out however it’s vital to possess it put in from the first days.
Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.You can use a variety of tools to test your content’s readability, including:
- The Readability check Tool
- Readability statistics in MS Word
8. Optimize your site’s load speed
A site’s load speed is a factor in search-engine rankings and it also affects the rates of converting visitors to customers. Amazon calculated that a one-second increase in page-load speed would cost a company $1.6 billion in lost sales per year. Other studies have shown 40 percent of website visitors abandon a site that takes longer than three seconds to load. Still, most business owners or webmasters fail to put enough effort into optimizing their site’s load speed.
9. Publish Relevant Content/Update Your Content frequently
identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
10. Use meta tags and altitude tags (on page seo)
When designing your website, each page contains a space between the
- Title information
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
- Description information
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
- Keyword information
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.