While the Apple Vs Android debate has been going on for quite a while, with both sides having their own staunch supporters, research conducted by the Business Insider recently shows that when it comes to teenagers, iOS and Apple products are far more popular. Let’s take a look why:
As the saying goes “If you don’t have an iPhone, you don’t have an iPhone.” Apple’s marketing strategy of placing their products as luxury ones in the eyes of the consumer is one of the most successful strategies. Ultimately, many people think that even if you are buying a flagship phone with an Android OS that costs the same as an iPhone, the latter is still considered to be a far more luxurious product to flaunt. At this point, it is not about the specs that these phones offer. It’s a question of self-image. When it comes to teens, self-image is everything.
Apart from people who are really into tech, very few people use their phones for more than sending texts, calling, taking pictures, and playing the occasional addictive game. For the average, non-techie consumer, the specs seize to matter after a point. What sets iPhones apart from other flagship phones is the fact that the former looks great. The iconic minimalist design continues to influence the way androids are designed (the latest example being new releases like Vivo V9, Oppo F7, and the upcoming One Plus 6 having the same notch design as the iPhone X). For consumers who are more interested in how flashy or sleek a gadget may look, the iPhone remains the top choice. This is one of the reasons why teens prefer them.
Nowadays, a cell phone is a glorified camera. Each and every device has begun to center its marketing on the fact that you can take great pictures or selfies with their cameras. But no one does it better than Apple. With their famous ‘Shot on iPhone’ billboards all over, they do a great job of literally showing the consumers the range of pictures that can be taken with the phone. Even if other Android cell phones offer better cameras, there’s no way to know because the iPhone literally demonstrates it for you, while the others don’t. With people being more and more obsessed with their pictures, it’s no secret why the iPhone is preferred over Android.